UOB has always been committed to contributing to society, and through the establishment of the UOB Art Academy, it encourages the discovery of creativity and wisdom, to touch people’s souls with art. In April 2015, during the 50th anniversary of the Hong Kong branch last year, UOB Hong Kong established the UOB Art Academy, to promote art appreciation and education through activities on a monthly basis, to achieve the popularization of art. Additionally, UOB is the organizer of the Golden Garden Installation Art Award, to recognize the contributions and achievements of local artists and develop the scale of audience. Since the end of last year, the artworks of the winners have been displayed in different exhibitions in Hong Kong, enabling everyone have the opportunity to appreciate the installation art created by local students, prospective and senior artists.
The establishment of the UOB Art Academy will promote three major corporate social responsibilities, including artistic development, assisting the growth of children and promoting education, and strive to promote art to every social class. They specifically target children who lack resources and less exposure to art, including those with special needs and those from grassroot families, provide everyone the opportunity to experience art. In addition, the UOB Art Academy also promotes interactions between Hong Kong and worldwide artists.
UOB organized the UOB Connectivity Photography Awards to provide local creative talents with an opportunity to create and record Hong Kong stories from new and different photographic perspectives to connect with society. UOB Art Academy will continue to offer an art appreciation and education platform to the general public, through workshops/group discussions, continuous art promotion (such as improvisation, art appreciation and art carnival), art contests and exhibitions, and mentorship programs to cultivate social art culture at 4 respective aspects.