is committed to contributing to Hong Kong and neighbourhood economies. The brand believes that, by fulfilling corporate social responsibilities (CSR), it can contribute to sustaining the vibrancy of a harmonic community which in turn will make possible greater prospects. embraces its corporate citizenship by organising and participating in various activities and initiatives that benefit the well-being of the environment and communities.

In 2016, partnered with various charity organisations as well as NGOs to organise a diverse range of activities for its staff and their families to participate in. Our CSR initiatives revolves around environment sustainability, youth support and community contribution.

Environment sustainability
On contributing to the preservation of the environment, the team joined up with Hong Kong Cleanup and went on a field trip on Lamma Island with a cleaning beach activity. A similar activity was held at Stanley Beach a few years back as well.

Youth support
The youth are the pillars of tomorrow; therefore, it is essential that we nurture them, support them and provide them with a harmonic, sustainable environment to grow up in. To support the Boys’ and Girls’ Clubs Association of Hong Kong, volunteered and joined the Flag Day to raise money for the children and youth serving organisation.

Community contribution
The community serves is made up of different groups of people, including those who are less fortunate and are underprivileged. believes that the act of giving allows us to touch and improve the lives of people, but also empowers us – the giver – with joy and positivity. Per invitation by the Hong Kong Charity Committee, staff donated items to the Crossroads Foundation, a Hong Kong-based NGO, to help the underprivileged in Hong Kong.

Disaster Relief Hong Kong also pays close attention to the news and happenings of surrounding economies. In 2016, Japan saw one of the worst earthquakes in Kumamoto. The disaster devastated the area, prompting our staff to spring into action to aid the relief effort. In a fundraising event organised by the Hong Kong Charity Committee, all staff donated to the cause. In addition, to acknowledge the kindness of fellow colleagues, a team of staff members prepared homemade food to serve the donors at the event.

In another fundraising event hosted by Hong Kong Charity Committee, was invited to support the Nepal Education Initiative Organisation, a charitable organisation founded by volunteers who are actively working to improve education in geographically disadvantage regions. The money raised by will be used to support the children education in Nepal.

Previously, also worked with Doctors Without Borders (MSF) for a multitude of campaigns, such as the “I Like MSF Campaign” and the MSF Orienteering event, which took part for three years. was also named Caring Company for two years.

Looking forward, will continue serving the community to the best of its capabilities and remain focused in creating long-term social and environmental value for our stakeholders, including our staff and customers in Hong Kong.